Here are 14 out of 100 great tips to produce remarkable content in a more efficient manner.
Source: Hubspot
- Multimedia and Visuals - Show a step-by-step guide on how to do something in a screencast, how-to video, or show the steps in a series of photos.
- How-to’s and Tips - Point out common mistakes in your industry and offer solutions on how to fix or avoid them.
- Use Existing Content - Find tips in other content, create a list of those tips and give links to those articles as the sources. (like these provided by hubspot: 100 Inbound Marketing Content Ideas
- Incorporate Other Platforms - Share your email newsletter on Facebook and Twitter. Invite people to sign up for your newsletter by sharing a link to the landing page where they can sign up.
- Research - Do a survey with Survey Monkey among your community members and create an infographic based on the results.
- Thought Leadership - Record an interview with an expert in your field and post it to your blog. (i.e - Let's Talk Strategies with Danette Moss, Guest Speaker Scott McIntosh, Author of the book Google Juice.)
- Make it About Your Community - Post a Flickr slideshow of pictures from a recent event.
- Twitter Content Ideas - Check your @replies regularly with a Twitter client. Reply to your users questions.
- Twitter Tools - Don’t wait for Google Alerts. Maintain and monitor a Twitter list of the actual publications and companies that matter most to your industry and community. When news breaks about your industry, you’ll be the first to share it. This builds authority.
- Sharing Your Content - If you’re creating evergreen content on your blog, don’t be afraid to schedule Tweets of old blog posts. A few months later, they are still valuable to your audience and they may have missed it the first time.
- Create Original Tweets - Offer a daily tip just for your Twitter followers.
- Facebook Content Ideas (Posting Statuses on the Wall) - Share links to your blog posts on your wall, and use the status area to pull out one key fact, statistic or tip from the post as “teaser.”
- Photos - Did you interview an industry expert for your blog? Post pictures of the interview in action on Facebook and offer your fans a "behind the scenes" glimpse.
- Analytics - Celebrate holidays – Post a status wishing everyone a happy ______. Use the demographics information in Facebook Insights to learn about what regions are represented in your community.
This week’s guest on:
R. Pamela Adams Technology Strategist, Trainer, Speaker & Author with a career that spans over 20 years in Information Technology
and Internet marketing strategies. Explaining the technical to the “technically-challenged” is what she does best. In keeping with her tagline,
Linking Technology to Business Growth, Pamela's mission is to help businesses increase their productivity and sales through the effective
use of technology.
As a serial entrepreneur, she recently opened The BizLynks Center, a world-class meeting, training and social workspace that offers
business and personal development workshops, networking and social events and a coworking community where professionals can work
without the overhead of leasing and maintaining an office suite.
Topic: Utilizing Technology to Increase Small Business Productivity & Sales
Date: Tuesday, December 13, 2011
Time: 11:30 AM - 12 Noon
Place:Online
(www.BlogTalkRadio.com/LetsTalkStrategies)
or
Call in: (323) 657-0935
For more information about R. Pamela Adams visit:
http://thebizlynkscenter.com
and
http://rpamela.com/
Focus on Continuous Original Content that Attracts and Converts
Source: Picture provided by Hubspot
Original content is your website's messenger; it will inform your prospects on what you do, and how passionately you do it.
Here are some "Key Concepts and Statistics" to consider when creating Continuous Original Content:
Blogging results in a 55% increase in website visitors.
Search engines like fresh content, which will increase your number of indexed pages.
People like fresh content.
- Companies that blog have 2x as many twitter followers than those that don't
- Companies that blog have 97% more inbound links than those that don't.
Generate leads from your website by offering relevant content that your website visitors will want to download because it answers their question: “What’s in it for me?”
Using your older content in new ways will save you of time when trying to create a brand new piece of content.
Original Content Vehicles:
| Blog |
Video Content (Youtube Channel) |
| Podcast |
Photos (flickr) |
| Presentations (Slideshare) |
Ebooks |
| News Releases |
|
Take a look at some of the many benefits our friends over at Hubspot shared about how Recycling your best blog post into a YouTube video is an ideal way to expand your content creation strategy.
Benefits include:
-
They show up in Google search results
-
They are easily digestible and are viewed by a different audience than you may be used to
-
They can provide links back to your website, which increases your number of inbound links
-
They have social sharing options to make your video easy to share
-
They can be embedded into your website so that they can be posted in a blog post to enhance your current content or to stand on their own
Depending on your industry and your demographic, certain types of content might bode better for digestion than others. For example, dance studios with content creation strategies focusing on video may perform better than those solely with blog articles.
Formatting your Homepage
"It's no secret that your homepage is the face of your services or products"
Many of us have heard the statement - "You only get one chance to impress a person", well the same rule applies when it comes to your website. "You only get one chance to impress the person that visits your website", so make sure you carefully place the essentials you want them to know on your homepage.
Whether your working on your website or a clients website, it is important to not get so caught up on the flashy bells and whistles that entice visitors, but most importantly you must establish the fundamentals first.
Source: Hubspot, The Science of Website Redesign, June 2011
Here are some "Key Concepts and Statistics" that will help you in the designing process:
The first impression is all about simplicity.
75% of Internet users never scroll past the first page of search results.
76% of consumers want a website that makes it easy to find what they want.
Highlight blog on homepage.
Set up a 301 redirect, for SEO's sake!
Have a permanent redirect.
Limit the amount of choices the consumer must make.
(i.e. If you offer 25 services, put those 25 under 4 overarching
umbrella services so consumers will not be overwhelmed)
Links to social networking pages are a must on home page.
(Note: This is a launching platform to places where they can contact you in the future)
Many online businesses struggle to get noticed on the internet. This is not because their business is not successful or because their services are not great; it is simply because they do not have a great PR person to help them get the attention they need. Now is the perfect time to get found online & engage prospects in the best opportunity of a lifetime.
Starting a new business or taking over an existing business is not an easy task. It requires experience, knowledge and flexibility. Hiring a professional marketing agency can help increase website traffic, generate sale leads, and implement unique content marketing strategies.
When you have the right marketing strategies in place and the right company implementing them, running a business can be as easy as clicking the mouse. Effective business strategies start with creating great marketable content and finding effective ways to get found online & engage prospects in taking advantage of online services that are geared toward making their business successful.
This is where great article and content writers are very much in demand. Great content sells and many business owners are beginning to realize just how important words really are. Struggling to get found online & engage prospects in a new business venture is common for new businesses and for existing businesses as well.
Search engines are constantly being updated and bombarded with new data every second. Therefore, fresh content should also be created and fed into the path of these search engines to give business owners a higher ranking among the search engines feedback results. Great content costs and it also sells, and every business owner wants a website that works specifically for them.
Stop struggling to get noticed online and hire a freelance writer to create content that sells. There are so many great writers on the internet that are just waiting for an opportunity to help someone grow and cultivate their business. Content should be written in a way that it appeals to the reader’s interest and challenges them to take action.
Visitors should react on what they have read by either clicking on any available links or by requesting more information.
[Picture by: Hubspot]
Step 2: Insure that your Website's Assets are in Order and Safe
You can cause more damage than good trying to undertake website redesign on your own.
Website assets such as content, inbound links, keyword rankings and conversion tools are critical to a strong web presence. To preserve your web presence, you must keep track these assets to insure that they are all transferred in the redesign process.
Take a look at the Website Asset Check List below:
Is your website a lean mean traffic generating machine?
A beautiful website, although intriguing and aesthetically pleasing, is secondary to a functional traffic and lead generating website. Website assets such as content, inbound links, keyword rankings, and conversion tools are critical to a strong web presence. To preserve your web presence, you must first understand that website redesign is a continuous process. Keep track of your processes by following the Web Asset Check List below:
The Web Asset Check List
Determine how many pages you have
Figure out which pages are most popular/powerful.
Determine how many inbound links you have.
Establish where these links are coming from.
Look up what interior pages have inbound links.
Figue out which inbound links are most popular/powerful.
Determine what keywords you rank for before the design/redesign.
Figure out keywords are most effective.
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Step 1: Determine Whether Website Design is Right for You
Make sure your going into a redesign for the right reasons. Since redesign is a continuous process, and just as much about functionality as it is design. The first thing you need to do is set some redesign goals.
| Wrong Reason For Redesign |
Right Reason for Redesign |
"We have a new corporate look
and feel." |
"Want to get found by more
prospects." |
"It's been 12 months since our
last redesign." |
Want to convert more prospects
into leads and eventually, customers." |
| "The CEO wants to do it." |
"We want to improve branding."
(Only appropriate if oriented around
one of the previous reasons.) |
Source: Hubspot, Webinar Redesign Strategy, 2010
Misguided reasons for redesigning your website are driven by the thought that the freshness and "wow factor" of a new website will increase excitement over your brand. The main motivations behind website renovations should be to improve the performance of your website. A beautiful website, although intriguing and aesthetically pleasing, is secondary to a functional traffic and lead generating website.
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